Sweat in Style.
Adrenalina is a "sports couture" line of athletic wear for women who want to sweat in style. Paired with a modern supporting typeface derived from sleek architecture, the hand lettered logo gives the identity movement and energy, while remaining soft. Adrenalina is not only designed by women, it's sewn by local women, too. So, keeping the femininity was important to their brand story. The palette was developed from our mood board and Andy's fashion sketches. The double A monogram creates an upward pointing arrow representing positive momentum and pushing above and beyond. Overall, the visuals are stylish, sexy and edgy. The brand expression was a perfect fit (yep, pun intended).