Last Brand Reveal of The Year // Erica Cummins Photography

2014 is almost done and it’s been a crazy, exhausting and stressful year. I just wrote a more in-depth newsletter about why 2014 kicked my ass (in a good way). If you want a little more of a peek behind the scenes, sign up for 2015 at the bottom of this page.

Before I check out for the holidays I wanted to share one last brand reveal with you. Erica Cummins is an Australian wedding and lifestyle photographer with an keen eye for color. She needed to rebrand for her next phase and I was excited to help by creating a more personally authentic brand for her. You can imagine how excited I was to learn that Erica’s maiden name is Peacock. It tied in perfectly with the attention to color in her work and her bright, fun style aesthetic. I started by creating a custom peacock silhouette that felt modern without being cartoonish and helps elevate her branding. Next, I developed a tagline for her that we both felt was right on – “Love in colour”. Paired with a new brand statement and vibrant, polished new brand expression, it’s the perfect project to wrap 2014 up with a little (peacock blue) bow.

Thank you to all of my current and past clients for an amazing 2014. I can’t wait to kick 2015 off with a bang! Stay tuned – there’s a lot in store from Grit & Wit.




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