Brand Reveal // Kendall Simmons Interiors


I wanted to get this post out before I take off to St. John, USVI for a little winter vacay. I know this makes me sounds all free-spirited and fancy, but I can assure you – this trip isn’t a normal occurrence. We haven’t been anywhere (alone) other than a long weekend or overnight stay in four years. And yes, my son is four. Coincidence? I think not.

Anyway, I am finishing this week with a bang and sharing one of my favorite projects and clients to date. I had the pleasure of working with Nashville interior designer, Kendall Simmons, to create an beautifully polished and personal brand for her new business – the aptly names Kendall Simmons Interiors.

From the first conversation, I knew Kendall and I were a match made in design heaven. She is not only extremely talented, she has a great sense of humor and creativity all her own. It’s one of the best feelings when you have an instant click with a potential client and I was excited to help her take her business to the next level.

We started from scratch, but built on the idea of a clean, yet expressive look. Kendall is very well traveled and has a sophisticated sense of style; so, I wanted to make sure we reflected that in a no-frills sort of way. Her modern inclinations are mixed with some traditional touches and I just loved working with that contrast.

KendallSimmons_BrandKendallSimmons_Brand_StationeryOne of my favorite parts of this project was the business cards. Knowing Kendall liked a just a little bit of fun to her brand voice, I came up with these sayings for her business card suite that make them more memorable than the typical card. Through the brand discovery process,  a tagline was also developed to express Kendall’s brand positioning and appeal to her perfect client. “Modern Interiors, Timeless Taste” was a perfect fit. Kendall had her business cards and notecards letterpressed and gold foil stamped (swoon!) by Rise & Shine Letterpress in Lousiana. We kept it all in the South for this one!KendallSimmons_Brand_Site

The little details and subtle touches on the site were the icing on the cake. For example, a list of her “favorites” on the About page. So fun! I really couldn’t be happier with the result, and I think Kendall would say the same. Check out her site here!

And with that, I am turning on my computer, putting the out-of-office on and starting this little 5 day adventure. I’m desperately in need of a refresh and can’t wait to get back to my clients newly inspired and ready to get to work. I truly believe that when you are in the creative industry, you need to get unplugged and check out the colors outside of the screen every once in a while. I can’t wait. See you in a few days!

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