Brand Reveal // The Dinner Daily
This one has been a long time coming and I am so excited to finally be able to share the new brand expression for The Dinner Daily, a meal planning service out of Boston. I can’t say enough about how awesome this service is, but also how great Laurin was to work with. She came to me with a quickly growing business that had totally outgrown its original brand design. Laurin is such a fun, cool person and her clientele is, too. We needed to create a brand that would appeal to professional moms with busy lives, who want to cook healthy, affordable meals for their families. That meant a total design overhaul – my favorite type of project! An updated color palette and typography choices, a handlettered logo – everything came together for a fresh new look for The Dinner Daily. I also helped Laurin focus in on her brand positioning by clarifying her “about statement” and overall messaging, which was a relief to her after a couple of years of doing it all on her own. Fresh perspective, people – it’s invaluable! Finally, a completely new site was created to bring The Dinner Daily full circle. In all, this was a great result and I couldn’t have done it without Laurin’s collaboration, patience and excitement for the process. I am happy to see this one live – a great way to start the weekend!