brand reveal / the baked equation
Let’s start this weekend off with a bang! It’s time to finally reveal the brand design for custom cookie studio, The Baked Equation. And when I say cookies – these aren’t just any cookies, ya’ll. Melissa and her team are masters at baking and decorating one-of-a-kind cookies for any theme complete with perfectly matched color palettes and details. Each batch is made with the highest-quality ingredients and designed with the customer in mind. The tagline we created, “We take cookies seriously.”, speaks to their obsession with detail, typography, and color. This is a company after my own heart!
Our goal with the branding was to elevate the brand above “custom cookies for your event”. They go way beyond that. Cookies from The Baked Equation are simply special and we wanted to convey the level of quality in both the product and the customer service. I created a luxe brand design inspired by the ingredients that go into the process of baking these yummy pieces of art. The textures, aptly named “Marble Swirl”, “Sugar Sprinkle”, and “Rolling Pin”, were so fun to create to help tell the design story. Most importantly, the brand now matches the price point of these sweet treats.
Next, was a brand new website. A typical WordPress theme, the site functioned just fine but didn’t convey the high-end experience The Baked Equation provides. It was time for a major upgrade (yay!). We created a totally custom WordPress site that not only tells the brand story, it enhances the entire The Baked Equation customer experience through class announcements, answering customer questions with a comprehensive FAQ page, a beautifully integrated blog, and galleries that really show off their work. Melissa topped it off by using the new brand design to luxuriously package her deliveries and connect to her clients in a new way: including a custom postcard, branded sticker, and tying it all together with a black ribbon. I want to get one of those boxes in the mail!
I’ve been looking forward to sharing this one! Congrats on a brand new brand, The Baked Equation. It was truly a pleasure to work with this talented team.
If you’re ready to rebrand your business in 2017, I’d love to chat with you.