11
21

Join the Grit & Wit Team!

I NEED YOU!

Designers!

I am looking for a detailed, process-driven designer with a clean & sophisticated aesthetic. You need to be willing to learn and take creative direction but also be confident enough to run with a project, if needed. You will work on new projects and also help with existing projects. You must be willing to do a little of the dirty work like project revisions and file production (seriously, don’t apply if you aren’t willing to do this type of work :). Must be in love with branding, typography, collaboration and client relationships.

  • Adobe Creative Suite expertise a must
  • Deadline driven
  • Killer social media skills
  • Bonus points for knowledge of any (or all) of the following: WordPress, Showit, Prophoto, Squarespace, hand lettering and illustration.
  • Eastern time zone would be doubly sweet
  • A sense of humor
  • This is a part-time, contract design role
If you think you fit the bill, send me a little hello at work@gritandwitdesign.com. Please include a link to your best work and a brief bit about yourself. This opportunity has potential to grow into something more, so semi-experienced designers preferred.
 

This is a part-time, contract design role.

*deadline December 1
10
01

brand reveal / the baked equation

Let’s start this weekend off with a bang! It’s time to finally reveal the brand design for custom cookie studio, The Baked Equation. And when I say cookies – these aren’t just any cookies, ya’ll. Melissa and her team are masters at baking and decorating one-of-a-kind cookies for any theme complete with perfectly matched color palettes and details. Each batch is made with the highest-quality ingredients and designed with the customer in mind. The tagline we created, “We take cookies seriously.”, speaks to their obsession with detail, typography, and color. This is a company after my own heart!

Our goal with the branding was to elevate the brand above “custom cookies for your event”. They go way beyond that. Cookies from The Baked Equation are simply special and we wanted to convey the level of quality in both the product and the customer service. I created a luxe brand design inspired by the ingredients that go into the process of baking these yummy pieces of art. The textures, aptly named “Marble Swirl”, “Sugar Sprinkle”, and “Rolling Pin”, were so fun to create to help tell the design story. Most importantly, the brand now matches the price point of these sweet treats.

Next, was a brand new website. A typical WordPress theme, the site functioned just fine but didn’t convey the high-end experience The Baked Equation provides. It was time for a major upgrade (yay!). We created a totally custom WordPress site that not only tells the brand story, it enhances the entire The Baked Equation customer experience through class announcements, answering customer questions with a comprehensive FAQ page, a beautifully integrated blog, and galleries that really show off their work. Melissa topped it off by using the new brand design to luxuriously package her deliveries and connect to her clients in a new way: including a custom postcard, branded sticker, and tying it all together with a black ribbon. I want to get one of those boxes in the mail!

I’ve been looking forward to sharing this one! Congrats on a brand new brand, The Baked Equation. It was truly a pleasure to work with this talented team.

 

Check out their gorgeous new site!

Grit & Wit Design and Branding The Baked Equation Bakery Brand and Website Design

Grit & Wit Design and Branding The Baked Equation Bakery Brand Design

Grit & Wit Design and Branding The Baked Equation Bakery Brand and Website Design

Grit & Wit Design and Branding The Baked Equation Bakery Brand Design

If you’re ready to rebrand your business in 2017, I’d love to chat with you.

Drop me a line and let’s talk!